Book the free call
Grab a free 20-minute slot and bring the thing you keep rewriting in your head. That's the whole prep list.
DECIDE
& thrive
Decision advisory for purpose-driven women founders
Make the decision that has been keeping you up at 2am.
We help purpose-driven women founders stop spinning on money, team, and strategy. No equity. No co-founder drama. Just a clear plan, aligned people, and a full night's sleep.
20 minutes · genuinely free · no pitch, no pressure.
Business AdvisoryMarketing StrategyBrand StrategyRecruiting & Team AlignmentExecutive Coaching15+ Years In The Room
The real problem
It's not the workload.
It's decision fatigue.
You're working 60 hours and nothing's moving, because three unmade decisions are quietly taxing every single one of them.
not another to-do listThe decision fatigue
Every strategic call gets made alone, with no one across the table to pressure-test it.
The permission vacuum
You sit on the decision because there's no one to authorize it but you.
The witness hunger
You carry the weight in private while no one around you fully sees what's at stake.
The hidden cost
75% of women founders report burnout, and it shows up first in the decisions you avoid.
my why
I've been through some shit. And I know when you need help, you need help.
Why I take this so seriously
Three near-misses. An emergency surgery. 30+ total days in the hospital. And a 2024 that changed my life forever. At this point in my life, resilience is my middle name. I don't just help health and wellness brands, I have lived it. I know what it's like as a patient and I know what needs to be done as a business coach and marketer of 15+ years.
I'll never let you sit in it alone.
Read my full story →
The plan
THREE STEPS.
that's the whole thing
We get honest
You tell me the things you haven't been able to say out loud to anyone, and we bring what's weighing you down to the surface.
See if we're a fit
In 20 minutes we get you unstuck on one major decision. Then we both know if working together makes sense.
Book Your Free Discovery CallFree, 20 minutes, no pitch.
What life looks like after
SAME BUSINESS.
completely different Tuesday.
- 01
You close the laptop at 6 and actually mean it.
- 02
You have a number you trust and a plan you didn't have to defend.
- 03
Your team knows what they own, without checking with you first.
- 04
You sleep. All the way through. Wild, I know.
claritycouragea real plana full night's sleepdecisions made
kind words
This is what happens when a woman finally gets seen.
Toni came into my life at the right time! She is the person I can bring my thoughts and ideas to that need refinement and she holds me to the highest standards. Somehow just knowing I am going to be seen by her means I am going to get clarity. She challenges me to think bigger. She is a vessel that allows her God given gifts and talents to flow through her, all she needs to do is show up fully as herself and my life is changed!
JW
Jaime Lynn White
Founder & Family Enterprise Advisor
I received transformational coaching from Toni, and I cannot express how amazing it is! I struggle with anxiety and limiting beliefs, and this coaching really did help to find the root of what is going on and work to clear it. I have been so impressed by how my mindset has shifted since this experience. She makes the sessions open and comforting, even while digging at your inner core! She really listens to your needs and comes up with great plans and actions to move you to the next level. Cannot say thank you enough!
MB
Melissa Berry
Founder, Holistic Skin Transformation
When I met Toni she was a patient of mine. She knew my potential as a healer and holistic doctor but it did not mean my marketing, packaging and business strategy was on par with my skills as a healer. She helped me in ways I did not know I needed. She came up with a plan that was easy to execute and helped me every step of the way. Anyone who is fortunate enough to work with her will not regret it.
TK
Dr. Tiffany Kristensen
Founder, Vibe Acupuncture Health and Wellness
Ways to work together
Come as you are. Leave with a decision.
Everything starts with a free 20-minute discovery call. We'll figure out together which of these you actually need, and I'll tell you honestly if it's neither.
The Founder Clarity Call
$297
Bring me the thing you keep rewriting in your head. One honest 30-minute call and you will know what you are doing, why, and what happens Monday.
What to Expect
- 30 minute session
- Ask three or more questions
- Advice on packaging and pricing your offer
- Tips on your brand positioning and messaging
- Personal brand strategy
I am very passionate about helping entrepreneurs grow their businesses. Excited to connect!
Book the Clarity CallThe Advisory Program
$2,500/mo
A 12-week program with me in your corner every week: a custom decision-making system, brand strategy, content plan, and the support to actually follow through.
- A custom decision-making system built just for you, with a clear 30-60-90 day plan
- A personal brand strategy that works for you and your schedule
- 90 days of content ideas and video inspiration so you never start from blank
- Weekly scheduled 30-minute calls
- Text and email access from 10 a.m. to 6 p.m. CST
- Planning and strategy support as you grow your business
- Marketing and content ideas tailored to your brand
- Your biggest cheerleader and fan, helping you set realistic goals and create simple plans to achieve them
- Recruiting and team alignment so you stop being the only grown-up in the room
A few founders at a time, so you get all of me.
Free · 2 minutes · a little too accurate
Not ready to book? Start with the quiz.
Nine questions and you'll get your decision-making persona, the one thing quietly keeping you stuck, and the exact next move to make this week. Zero judgment.
Who I'm here for
If this sounds like you, hi friend.
I keep this small on purpose, because you deserve my whole attention. And if we're not the right fit, I'll tell you on the call, kindly but honestly.
You're a growth-stage woman founder in lifestyle, wellness, or social impact. Revenue's real, the mission is realer.
There's a decision you've been carrying for months, and it's started showing up in your sleep.
You've outgrown the way you've been running things, and you're ready to scale on your terms, not somebody else's.
The first twelve weeks
Here's what we do together.
Weeks 1–2
We listen
We pray, we talk, we look at everything: money, offer, calendar, team. By the end, you'll know exactly which two or three decisions are running your life.
Weeks 3–8
We decide
One decision per session, made all the way through. Written down, resourced, and off your shoulders for good.
Weeks 9–12
We thrive
We build the rhythm and the team that keep it going, then map your next two quarters so you're never back here again.
Questions, answered
The stuff you're wondering before you book
Who is Decide & Thrive for?
Growth-stage women founders in lifestyle, wellness, and social impact who already have revenue and a mission, and are stuck on a decision about their team, offer, or next stage of growth.
How much does it cost to work with Decide & Thrive?
The Founder Clarity Call is a one-time 30-minute session for $297. The Advisory Program is a 12-week program starting at $2,500 per month. The 20-minute discovery call is free.
What happens on the free discovery call?
It is 20 minutes. You bring the decision that has been keeping you up, we name the real problem underneath it, and we decide together whether working with us makes sense. There is no pitch deck.
What is the Founder Clarity Quiz?
A free two-minute quiz of nine questions that reveals your decision-making persona, the pattern quietly keeping you stuck, and the one shift that moves you forward.
How is this different from hiring a business partner?
You keep full ownership and control. Instead of taking on the risk and equity of a partner, you get a right-hand advisor who helps you make the call, build the plan, and hire the team.
What is Life Changer Ventures?
Life Changer Ventures is the parent company. Decide & Thrive is its coaching and consulting arm, alongside speaking and a shop.
Your move
Sick of tossing and turning? Let's get this party started.
Bring the decision that's been keeping you up. In 20 minutes we'll get you unstuck on it, and we'll both know if we're a fit.